Marketing Technology & AI Leader

Tanusri
Jammalamadaka

Strategic product leader driving enterprise-scale MarTech, CRM, and AI-enabled customer engagement platforms across global organizations.

15+ Years Experience

Enterprise Scale

AI-Driven Growth

Get in Touch View Experience

Impact Highlights

332%

Engagement ROI Uplift

At NFL through data-driven personalization

18%

Subscription Growth

AI-assisted content orchestration

$8-12M

Platform Budget

Oversight at NFL

Core Competencies

Platform Leadership

Marketing & Engagement Platforms Product Leadership across enterprise ecosystems

Channel Unification

Paid & Owned Channel Unification (AdTech, CRM, Web) for closed-loop marketing

Customer Data

CDP Implementation, Identity Resolution & Privacy-Safe Activation

AI & Machine Learning

Predictive Models, GenAI, Automation & LLM Implementation

Cross-Functional Leadership

Influence Without Authority & Executive Stakeholder Alignment

Value Realization

Enterprise Roadmaps, OKRs & ROI Optimization

Professional Experience

Dec 2023 - Present

National Football League

Principal Technical Product Strategist

• End-to-end MarTech strategy for 32 club ecosystems
• Closed-loop marketing ecosystem transformation
• 332% engagement ROI uplift, 18% subscription growth
• $8-12M platform budget oversight

Apr 2021 - Nov 2023

Capgemini

North America Adobe Practice Lead, DCX

• Adobe Experience Cloud strategy for Fortune 500
• AI-driven personalization with Adobe Sensei
• 27% portfolio revenue increase

Aug 2020 - May 2021

Hyve Solutions (TD Synnex)

Enterprise Account Executive & Chief of Staff to CFO

• CEO force multiplier & board operations
• Closed $6M international deals, 27% expansion
• Operating cadence & OKR management

2013 - 2021

Adobe Systems

Multiple Leadership Roles

• Senior Digital Experience PM: Web, CRM, Personalization
• Partner Ecosystem: 32,000+ partner migration
• $2M new revenue from GTM strategy redesign
• Technology Partner Program: 1,300+ partners

Jun 2012 - Mar 2013

Milestone Internet Marketing

Business Development Account Executive

• 70+ enterprise accounts managed
• 38% annual revenue increase
• Strategic customer-success planning

Technical Expertise

Deep expertise across enterprise marketing platforms, AI/ML technologies, and business management tools

AdAdobe Ecosystem

Experience Platform Journey Optimizer Campaign Analytics Target AEM Real-Time CDP Firefly/GenAI

SfSalesforce Ecosystem

Marketing Cloud Data Cloud Einstein AI CRM Pardot Journey Builder

AIAI & Machine Learning

LLMs Predictive Models TensorFlow PyTorch OpenAI APIs SageMaker Python

MtMarTech Stack

Marketo HubSpot Eloqua Microsoft Dynamics DSPs Clean Rooms

CdCloud & Architecture

AWS Azure GCP API Integration Microservices SQL

StStrategy & Ops

Agile/Scrum OKRs P&L Management RFP Processes Vendor Management Change Management

Education & Certifications

2025

AI-Driven Leadership

Stanford Online Global Alumni

2026 (Expected)

Executive MBA

Santa Clara University

Executive Program

Product Management

UC Berkeley Haas School

Certified

PMP

Project Management Institute

Bachelor of Science

Kolkata University, India

Business Management (4.0 GPA)

Birla Institute, India

Let's Connect

Interested in discussing MarTech strategy, AI-enabled customer engagement, or enterprise platform transformation? Let's talk.

Email

jtanusri@gmail.com

Phone

408-338-5374

linkedin.com/in/tanusrij

Tanusri Jammalamadaka